Axios: Bloomberg coming to Twitter with six multimillion-dollar partnerships

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© Reuters.  Axios: Bloomberg coming to Twitter with six multimillion-dollar partnerships© Reuters. Axios: Bloomberg coming to Twitter with six multimillion-dollar partnerships

  • Bloomberg is bringing a news network to Twitter (NYSE:TWTR) with six partnerships that have an average price of $1.5M to $3M, according to Axios.
  • Around 50 people will staff Bloomberg’s project, which will count as the first 24-hour news program on the Twitter platform.
  • Founding partners include Goldman Sachs (NYSE:GS), CA Technologies, and AT&T (NYSE:T).
  • Bloomberg has collected data on over 1M users across its websites and products. The data allows for targeted advertising that drove Bloomberg’s digital ad revenue up 25% on the year in the most recent quarters.
  • The data and partnerships can help Bloomberg better monetize Twitter, which has historically proven difficult for companies including Twitter.
  • Previously: Twitter learned lessons from Trump deactivation (Nov. 10)
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